Mapping the Market of Further Education Programs in Switzerland: Insights and Opportunities
Our objective was to conduct an industry comparison within the further education market in Switzerland, with the purpose of identifying the current landscape and uncovering potentially valuable niches for new programs.
New mobile apps to keep an eye on
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What new social media mobile apps are available in 2022?
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Use new social media apps as marketing funnels
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Try out Twitter Spaces or Clubhouse on iPhone
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What app are you currently experimenting on?
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Mapping the Market of Further Education Programs in Switzerland: Insights and Opportunities
The aim of the project was to create a visual representation of the market of further education programs in Switzerland. By gathering data from 14 universities, including information on their CAS, MAS, DAS, and EMBA programs, the project calculated the similarity between programs and presented this information as a map. The map allowed for easy identification of areas of high competition, as well as outliers and niche markets. This provided a comprehensive overview of the entire market, allowing for the monitoring of trends, developments, and competitive programs. The project ultimately aimed to improve existing programs and develop new ones by providing valuable insights into the market of further education programs.
Data
2’695 further education programs (CAS, MAS, DAS & EMBA) from 14 different universities
Objectives
— Finding niches and opportunities for new course development
— Monitoring of competitor offerings
— Find Potential for Synergies
— Compare similar Curriculums
Deliverables
— Crawling competitors web content
— Market Opportunities for Courses and Programs
— Niches within Competitors Landscape
— Market positioning testing
«With Gopf, we can visually compare our education offerings with those on the market and test where we face strong competition and where we have designed programmes that are unique in Switzerland»
