A leading global manufacturing company with 70,000 employees sought to enhance its competitive intelligence capabilities by closely monitoring the technological advancements and patent filings of its five major competitors. The aim was to identify emerging trends and necessary investment areas, particularly in new technologies and workplace safety measures. Our solution entailed setting up daily crawls for data related to these competitors and 28 additional topics of interest, enabling the efficient analysis and segmentation of this vast amount of information.
What data we used
— Daily data crawls on five major global competitors, focusing on new technologies and patents.
— Additional data collection on 28 topics of interest, including metrics on workplace safety and other relevant technological advancements.
Objectives
— Track and analyze the latest technological developments and patents from key competitors.
— Gather insights on industry best practices, particularly in improving workplace safety.
— Equip competitive intelligence professionals with comprehensive reports to aid in strategic decision-making.
Deliverables
— Detailed analytical reports on trends and topics identified from daily data crawls, tailored to highlight critical competitive and technological insights.
— A streamlined process for competitive intelligence professionals to select pertinent topics for deep dive analyses and presentations to management.
— Enhanced strategic planning tools that help the company align its investments and initiatives with industry trends and competitor movements.
This use case showcases the integration of targeted data analytics to support strategic decisions, driving the company's ability to stay ahead in a competitive global manufacturing environment.
