Finding Gaps in What Customers Are Looking For and the Company’s Offering
It's crucial to understand the language customers use and what they're searching for. Our approach involves analyzing user and client search requests and comparing them to the content of companies.
New mobile apps to keep an eye on
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What new social media mobile apps are available in 2022?
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Use new social media apps as marketing funnels
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Try out Twitter Spaces or Clubhouse on iPhone
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What app are you currently experimenting on?
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Finding Gaps in What Customers Are Looking For and the Company’s Offering
It's not uncommon to come across texts that leave you clueless about their topic. This happens quite often with companies trying to explain what they do, and we're not an exception. To tackle this issue, it's crucial to understand the language customers use and what they're searching for. Our approach involves analyzing user and client search requests and comparing them to the content of companies. This enables us to identify areas where content needs adjustments and to gather valuable insights on what clients are interested in, essentially conducting market research.
What data we used
— Keywords from web search on website or external data provider like Google Analytics, Google Search Console or similar
— Company's data from web content to internal documents
Objectives
— Analyzing customer language and finding patterns such as common words
— Comparing customer language with company language
— Indicating content that does not fit customer language well
Deliverables
— 2D Map of cluster of customer search terms
— 2D Map of companies documents and their similarity
— Overlay of these two maps in order to identify potential of optimisation
